Post by account_disabled on Jan 8, 2024 8:14:34 GMT -6
Tip Write in a conversational tone. Many business owners are scared of writing. You dont need to be. Just write in a friendly conversational tone something like this article. You want to sound authentic helpful and trustworthy. No need for big words and fancy sentences. You may want to hire an editor to smooth out your final draft You can quickly find one by Googling find an editor. Tip Present proof for your claims. If you make a claim be prepared to back it up. Dig up facts figures and quotes from experts and reliable sources. If Joe says homeowners can save half their plumbing bills by following his list.
Ahe should have an article in Time magazine Mobile App Development Serviceor USA Today for proof. Tip Get it designed properly. Your white paper should be attractive and easy to read and that may call for a professional designer. Authordesigner Roger C Parker has great tips available at his site Design To Sell. your designer can find one for about on a site like www.istockphoto.com Tip Develop a snappy title. The title is what people see when your paper comes up in a list of search results.
So if your title doesnt pop right out of the screen prospects may skip right past it. You can make a title interesting with a bold statement a number a question a looming deadline or a promise. Write lots of different titles combine the best then test your favorites on some actual customers. Tip But dont call it a white paper. In some sectors the term white paper is valued but in others its overused or unknown. You may get more traction calling your document a special report. To make the intended audience clear create a subtitle that names a specific job role or challenge such as A special report for homeowners wondering about DIY plumbing. Tip Promote it like a madman.
Ahe should have an article in Time magazine Mobile App Development Serviceor USA Today for proof. Tip Get it designed properly. Your white paper should be attractive and easy to read and that may call for a professional designer. Authordesigner Roger C Parker has great tips available at his site Design To Sell. your designer can find one for about on a site like www.istockphoto.com Tip Develop a snappy title. The title is what people see when your paper comes up in a list of search results.
So if your title doesnt pop right out of the screen prospects may skip right past it. You can make a title interesting with a bold statement a number a question a looming deadline or a promise. Write lots of different titles combine the best then test your favorites on some actual customers. Tip But dont call it a white paper. In some sectors the term white paper is valued but in others its overused or unknown. You may get more traction calling your document a special report. To make the intended audience clear create a subtitle that names a specific job role or challenge such as A special report for homeowners wondering about DIY plumbing. Tip Promote it like a madman.